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        <div class="rule-text-header"><h1>正品保障服务规范</h1><p>2016-06-17 09:56</p></div><div class="rule-text-body">
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">第一条 服务定义</span>
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                                            (一)、“正品保障”服务是指易购商城商家承诺消费者在易购商城平台购买商品，在收到货后若确认该商品非“正品”，则除交易退款外，还需向消费者增加赔偿。<br/>
                                            (二)、“正品”，是指非
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                                            <span style="color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">“假冒注册商标（包括盗版）”的商品</span>
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                                        <span style="color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">、非</span>
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                                            <span style="color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">“未经报关”的进口商品</span>
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                                            、非“假冒材质成份”的商品。<br />

                                            1.“假冒注册商标（包括盗版）”、“未经报关”的定义以
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                                            <span style="color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">《易购商城市场管理规范》</span>
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                                        <span style="color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">
                                            的规定为准。<br />

                                            2.“假冒材质成份”是指商家对商品成份、材质描述与消费者所收到的实物完全不符的情况。
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">第二条 服务保障</span>
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                                            (一)、商家应履行未履行正品保障服务的，需按以下标准向消费者进行赔偿：<br />
                                            1．商家需向消费者退还商品的实际成交金额；<br />
                                            2．商家需向消费者支付商品实际成交金额的四倍作为赔偿：该赔付义务将由商家（以商家账户保证金可用余额为限）进行承担。<br />
                                            (二)、商家完成赔付后，该未履行服务的行为，不再属于《易购商城规则》中一般违规行为之违背承诺的投诉受理范围。
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">第三条 消费者投诉</span>
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                                            (一)、商家未履行正品保障服务承诺的，可通过“易购商城app--我的易购商城--官方客服/专属客服”进行投诉，或通过易购商城客服渠道（电话：1234567）进行投诉。<br />

                                            (二)、消费者投诉商品非“正品”的，易购商城根据现有材料无法判断的，消费者须补充有效凭证辅助平台判断，该凭证包括但不限于具备相关检测资质的质检机构出具的材质鉴定报告、品牌方出具的假冒（包括盗版）品牌鉴定报告等。<br />

                                            (三)、商家未履行“正品保障”服务且该商品同时符合特殊品类管理规范中的赔付情形的，消费者可选择适用“正品保障”服务赔付或特殊品类管理规范中的赔付办法。
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun,  NSimSun, serif; font-size: 12pt;">第四条 消费者须知</span>
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                                            (一)、正品保障服务以保障消费者权益为核心，易购商城将依靠有限的技术手段和普通人的认知作出判断。为保障交易双方权益，下述情形易购商城不支持消费者的四倍赔付申请，由消费者与商家自行沟通处理，具体如下：<br />

                                            1．服务申请方为品牌权利人或疑似为品牌权利人的。(注：品牌权利人的权益维护行为可通过“易购商城知识产权保护平台”发起主张。)<br />
                                            2．消费者要求商家制假、售假的。<br />
                                            3．非以生活消费为目的生成的订单。<br />
                                            4．交易标的疑被消费者调换的。<br />
                                            5．依据当前证据，易购商城难以判断及认定商家未履行“正品保障”承诺的。<br />
                                            (二)、易购商城的处理并非终局结果，消费者还可以通过司法途径解决。<br />
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">
                                            第五条 附则
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                                            本规范中有规定的情形，按照本规范相关内容执行；本规范无特殊规定的，依照《易购商城规则》和《易购商城平台争议处理规则》执行。
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                                        <span style="font-weight: bold; color: rgb(64, 64, 64); font-family: STSong, 华文宋体, SimSun, NSimSun, serif; font-size: 12pt;">FAQ</span>
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                                            &nbsp; Q: 假冒材质定义中关于“商品成份、材质描述与实物描述完全不符”中的“完全不符”如何理解？<br />
                                            &nbsp; A：是指消费者所收到商品的主体材质和成份与商家描述完全不一致的情况。
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                                            &nbsp; 举例a：如商家描述某T恤的材质是100%棉，消费者收到商品是化纤材质，符合假冒材质的定义。<br />
                                            &nbsp; 解析： 100%棉是指以棉花为原料而生产出的面料，化纤面料主要是指由化学纤维加工成的纯纺、混纺或交织物，故化纤和棉是两种不同的成份组成，符合假冒材质的定义。
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                                            &nbsp; 举例b：如商家描述某T恤是100%棉，消费者收到商品是97%棉，不符合假冒材质定义。<br />
                                            &nbsp; 解析：因纯棉和97%棉的商品成份和材质没有发生完全改变，而是棉的成份比例不同，不符合假冒材质的定义，属于材质描述不符。
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                                            &nbsp; 举例c：如商家描述某沙发的材质是红木，消费者实际收到的沙发材质是橡胶木，符合假冒材质的定义。<br />
                                            &nbsp; 解析：红木和橡胶木是两种完全不同的材质。
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                            <div class="tc-item tc-item-view">第一条 服务定义</div>
                            <div class="tc-item tc-item-view">
                                第二条 服务保障

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                                第三条 消费者投诉

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                            <div class="tc-item tc-item-view">第四条 消费者须知</div>
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                                第五条 附则
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                            <div class="tc-item tc-item-view active">FAQ</div>
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                    <span>简单易懂</span>
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                    <span>不太理解</span>
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